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The Landry’s Restaurant Group Is Launching A Bitcoin-Based Customer Loyalty Program shortly

folashade by folashade
11 Nov 2021
Read in 2 mins

Highlights

  • A total of 500 Landry’s Select Club locations throughout the United States will provide Bitcoin-based reward points to its members in the coming months.

Visitors To Earn In Bitcoin

On Tuesday, Landry’s Group launched a partnership with cryptocurrency exchange NYDIG, which would allow visitors to earn $25 in Bitcoin for every $250 spent at the company’s restaurants, according to the announcement. In addition, with the support of NYDIG, Landry’s will begin holding a portion of its corporate treasury reserves in Bitcoin, a first for the company. It operates more than a dozen franchise businesses, including Bubba Gump Shrimp Company (BGS), Rainforest Cafe (RCF), and Palm Beach International (PI) (Palm). Tillman Fertita, the rich television personality who owns Landry’s and acts as its CEO, is its main stakeholder and serves as its chairman.

The Director’s Position On The Movement

According to Landry’s Trey Zeluff, Director of Digital Asset Strategy, the following is his company’s position: “It is something in which we believe, and we want to make it accessible to our customers as well. With the help of NYDIG, we were able to bring this concept to the attention of the hotel industry.” In April, at the beginning of this year, Landry’s began accepting Bitcoin payments at a small number of its locations. This long-term trend will continue, and it’s remarkable how simple [a crypto-currency transaction] is. “It seemed unavoidable that something like this would happen because of the location.”

CEO Discusses Mining Of Cryptocurrency

CEO Fertita’s NBA organization has been making headlines in recent weeks for the right reasons for cryptocurrency. When Tillman announced that he would begin confirming blocks for the Akash Network in June 2021, he also said that it was past time to “begin exploring mining or validating blocks as the next logical step in our digital asset strategy.”

NYDIG Future Objectives

NYDIG plans to fund hundreds of millions of dollars in the blockchain industry this year in order to build Bitcoin-based solutions for the insurance, banking, and renewable energy industries, among other things. “Unlocking the financial infrastructure of future” is what was proclaimed earlier this month when it reported that Coinbase had acquired Bottlepay, a Bitcoin micropayments business that BitPay formerly owned.

Source: Prwire.com/crypto

Tags: Landry'sNYDIG

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