Highlights
- The partnership grants Crypto.com a 20-year naming right
- Puts Crypto.com at the center of the most important sporting events
Crypto.com, one of the world’s most successful cryptocurrency platforms in partnership with AEG, the world’s renowned and leading sports and live entertainment company, has agreed on a historic 20-year naming rights. This arrangement will see AEG-owned Staples Center, one of the most incredible entertainment arenas in the world, renamed Crypto.com Arena. This will be effective from December 25.
It will be recalled that the multi-purpose sports arena hosts hundreds of annual marquee events. And yes, it also serves as the official home ground to some of the NBA’s finest teams, including the LA Clippers and Los Angeles Lakers.
The Partnership
To announce the start of its partnership, both Crypto.com and AEG will unveil a new logo along with other branding assets. This will be followed by new internal arena signage of the newly named Crypto.com Arena, slated for Christmas Day when the Los Angeles Lakers team will take on close rivals, the Brooklyn Nets. In addition, all other external signage will be completely replaced by June 2022.
The new partnership brokered by AEG Global Partners in conjunction with Crypto.com places the exchange at the epicenter of some of the most iconic sporting events that will take place in the next two decades. It also shows the rapidly growing influence and unprecedented adoption of the exchange as the number one destination for all crypto and NFT related activities.
Speaking on the partnership, Chief Revenue Officer of AEG, Todd Goldstein, had this to say,
“This partnership represents the fastest-growing cryptocurrency platform and the biggest sports and live entertainment company in the world converging to drive the future of sports and live entertainment as well as the incredible legacy of this arena for decades to come.”
He also added that:
“It marks an exciting new chapter in the history of our company and our respective industries, and we couldn’t be more thrilled to have such a visionary partner like Crypto.com supporting our global fan base and local community.”
